From the manufacturer
The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.
| Customer Reviews | 4.6 out of 5 stars 679 | 4.7 out of 5 stars 449 | 4.6 out of 5 stars 495 | 4.7 out of 5 stars 5,530 | 4.6 out of 5 stars 4,551 | 4.0 out of 5 stars 8,943 | 4.1 out of 5 stars 9,900 |
| Price | $7.76$7.76 | $7.44$7.44 | $49.27$49.27 | $5.78$5.78 | — | $7.90$7.90 | $7.90$7.90 |
| PRODUCT FORM | Permanent Color | Permanent Color | Lightener | Cream Developer | Cream Developer | Semi-Permanent Color | Semi-Permanent Oxidative Color |
| BENEFIT #1 | Up to 100% Gray Coverage | Up to 100% Gray Coverage | On- and Off Scalp | 10vol: Gentle Lift | 10vol: Gentle Lift | Zero Damage Color | Zero Damage Color |
| BENEFIT #2 | Deep Conditioning | Deep Conditioning | Up to 9 levels of lift | 20vol: Standard Lift | 20vol: Standard Lift | Can be used after relaxing | Blends grays |
| BENEFIT #3 | Reflective Shine | Reflective Shine | Dedusted | 30vol: Extra Lift | 30vol: Extra Lift | Hair feels moisturized | Can be used after relaxing |
| BENEFIT #4 | Long-lasting Results | Long-lasting Results | Lifts past the brass | 40vol: Max Lift | 40vol: Max Lift | No ammonia or peroxide | No ammonia or peroxide |